The Academy

Accademia di Management Fieristico (Academy of Trade Fair Management) was founded in 2002 to further the industry-focused training activities that Fondazione has been pursuing for more than 15 years. It is targeted at industry professionals and companies that use exhibitions as a marketing tool, and at young professionals who wish to enter the exhibition and congress industry.

Today Accademia is one of Europe’s leading training centers for people working in the exhibition and event industry. Its ultimate goal is to train and qualify personnel in a sector with a strong demand for skilled people. Its courses focus on helping industry professionals enter the working world. It boasts in-depth knowledge of the world of trade shows, congresses, and the events and professionals involved. It can also rely on the vast network of professionals who work with Fiera Milano throughout the exhibition process, from the creative concept for an event to the final evaluation; and on a physical place – the fair district – where they can observe, experiment, and compare their classroom experiences, and consult the historical archive and library that are available to students.

The primary courses include:
PROGEA – Master’s in the design and organization of trade shows, events and sales points
MOE – Course in marketing and event organization

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