In the beginning it was not jeans.
But it is as if it had been: there is no known garment that has gone through so many eras since its appearance as to suggest that a world "without" had also existed.

"And Mo', and Mo', and Mo'. Moplen!"
Michele Masneri writes, in a lively article devoted to the history of plastic, that in the postwar period it "wrapped the Italian industrial-identity boom like delicious packaging." He speaks the truth, for without this innovative material that is durable beyond our desires, the postwar epic of industrial recovery would not have been the same.