Studies and research
2009
Analysis of the leading sectors of Made in Italy production: Furniture, Fashion, Machine-building, and Tourism
Italian companies taking part in exhibitions at Fiera Milano can scientifically support the claim that Fiera Milano is a highly-qualified barometer of the country’s economy.
Fondazione Fiera Milano indicators
Last year’s research work is continuing, in order to offer even more qualified observations and analyses of Italian companies, by further studying the original indicators of 2008 in order to measure the self-confidence and innovative drive of companies.
Milano and its gateways
Logistics in the urban area of Milan for a new urban metrology, for Globus et Locus. Third phase of studies on the topic.
2008
Analysis of the representativeness of the Italian companies taking part in Fiera Milano exhibitions in the Furniture, Fashion and Machine-building sectors
Research to scientifically support the claim that Fiera Milano is a highly-qualified barometer of the country’s economy.
Fondazione Fiera Milano indicators
Original indicators were developed that measure the self-confidence and innovative drive of Italian companies to offer new ideas for observations and analyses.
Milano and its gateways
Further studies into logistics in the urban area of Milan for a new urban metrology, for Globus et Locus, second phase.
Exhibitions and congresses getting closer
Research project promoted by the European Chapter of the UFI and carried out in European exhibition complexes. The goal was to identify a converging trend between exhibitions and congresses.
Districts, competitiveness and internationalization processes
The Cadore eyewear district.
Scientific articles published:
“La Fiera di Milano: una finestra sul mondo per le imprese innovative”(“Milan Fair: a window on the world for innovative companies”), by Enrica Baccini, Milano Produttiva 2008 –Milan Chamber of Commerce.
2007
The role of the cultural and social capital of the Milan Fair in the present-day metropolitan economy
Analyzing experiential marketing in the exhibition sector through an interdisciplinary approach.
The artistic and cultural policies of Fondazione Fiera Milano
Some of the possible scenarios for a potential strategy in the cultural sector as a result of Fondazione’s broader mission.
Equal accessibility for all
As a member of the EMECA European Working Group, and during the European Year for Equal Accessibility for All (2007), the research project aims to develop the theme of accessibility to exhibition complexes in a Design for All context.
Trade fairs facing the web generation clients
Research project promoted by the European Chapter of the UFI aimed at analyzing the behavior patterns of the so-called “web generation”, that is, visitors under 30 years of age.
On the edge of the volcano
Analyzing and listening to the business, cultural, sports sectors and associations in the north-west area of Milan.
Scientific articles published:
“The new Fiera Milano exhibition complex as a venue for events”, by Enrica Baccini, Antonia Ventura Kleissl, XIV International Conference “Living and walking in the city: the venues for events” ¬University of Brescia.
“Milano and its gateways: Fiera Milano. The gateway to the economy”, by Enrica Baccini, Antonia Ventura Kleissl, international dialogs, No. 6 ¬Bruno Mondadori Editore.
Districts, competitiveness and internationalization
Research project aimed at understanding the relationship between companies in the country’s economic system and the Milan Fair.
Machine-building: an innovative junction in Made in Italy
Study that analyzes the transformation process underway in the country’s production system.
Scenarios of the transformations underway in areas around the new exhibition complex: the exhibition complex disseminates the city effect
Research project for the Observatory on the spinoffs of the new exhibition complex at Rho¬Pero carried out in cooperation with the Milan Chamber of Commerce and the Fondazione Politecnico of Milan.
Economic and Territorial Observatory: in operation since 2000
The Economic and Territorial Observatory (OET) was established in 2000 with the intent of defining the role of Fiera Milano as a highly-qualified observatory of the Italian economy. This involves using a sample of companies and professional visitors attending Fiera Milano exhibitions. Information is regularly collected from the people who normally attend exhibitions in Milan: exhibiting companies, visiting companies, and consumers. As the name indicates, there are two goals: the first is to analyze the economic cycle and the second to examine the relationship of Fiera Milano facilities with the territory. The respondent sample represents each of the three targets. A total of 10,000 interviews are carried out each year, 5,000 with exhibiting companies, approx. 4,000 with visiting companies and the remainder with consumers.
Analysis of the leading sectors of Made in Italy production: Furniture, Fashion, Machine-building, and Tourism
Italian companies taking part in exhibitions at Fiera Milano can scientifically support the claim that Fiera Milano is a highly-qualified barometer of the country’s economy.
Fondazione Fiera Milano indicators
Last year’s research work is continuing, in order to offer even more qualified observations and analyses of Italian companies, by further studying the original indicators of 2008 in order to measure the self-confidence and innovative drive of companies.
Milano and its gateways
Logistics in the urban area of Milan for a new urban metrology, for Globus et Locus. Third phase of studies on the topic.
2008
Analysis of the representativeness of the Italian companies taking part in Fiera Milano exhibitions in the Furniture, Fashion and Machine-building sectors
Research to scientifically support the claim that Fiera Milano is a highly-qualified barometer of the country’s economy.
Fondazione Fiera Milano indicators
Original indicators were developed that measure the self-confidence and innovative drive of Italian companies to offer new ideas for observations and analyses.
Milano and its gateways
Further studies into logistics in the urban area of Milan for a new urban metrology, for Globus et Locus, second phase.
Exhibitions and congresses getting closer
Research project promoted by the European Chapter of the UFI and carried out in European exhibition complexes. The goal was to identify a converging trend between exhibitions and congresses.
Districts, competitiveness and internationalization processes
The Cadore eyewear district.
Scientific articles published:
“La Fiera di Milano: una finestra sul mondo per le imprese innovative”(“Milan Fair: a window on the world for innovative companies”), by Enrica Baccini, Milano Produttiva 2008 –Milan Chamber of Commerce.
2007
The role of the cultural and social capital of the Milan Fair in the present-day metropolitan economy
Analyzing experiential marketing in the exhibition sector through an interdisciplinary approach.
The artistic and cultural policies of Fondazione Fiera Milano
Some of the possible scenarios for a potential strategy in the cultural sector as a result of Fondazione’s broader mission.
Equal accessibility for all
As a member of the EMECA European Working Group, and during the European Year for Equal Accessibility for All (2007), the research project aims to develop the theme of accessibility to exhibition complexes in a Design for All context.
Trade fairs facing the web generation clients
Research project promoted by the European Chapter of the UFI aimed at analyzing the behavior patterns of the so-called “web generation”, that is, visitors under 30 years of age.
On the edge of the volcano
Analyzing and listening to the business, cultural, sports sectors and associations in the north-west area of Milan.
Scientific articles published:
“The new Fiera Milano exhibition complex as a venue for events”, by Enrica Baccini, Antonia Ventura Kleissl, XIV International Conference “Living and walking in the city: the venues for events” ¬University of Brescia.
“Milano and its gateways: Fiera Milano. The gateway to the economy”, by Enrica Baccini, Antonia Ventura Kleissl, international dialogs, No. 6 ¬Bruno Mondadori Editore.
Districts, competitiveness and internationalization
Research project aimed at understanding the relationship between companies in the country’s economic system and the Milan Fair.
Machine-building: an innovative junction in Made in Italy
Study that analyzes the transformation process underway in the country’s production system.
Scenarios of the transformations underway in areas around the new exhibition complex: the exhibition complex disseminates the city effect
Research project for the Observatory on the spinoffs of the new exhibition complex at Rho¬Pero carried out in cooperation with the Milan Chamber of Commerce and the Fondazione Politecnico of Milan.
Economic and Territorial Observatory: in operation since 2000
The Economic and Territorial Observatory (OET) was established in 2000 with the intent of defining the role of Fiera Milano as a highly-qualified observatory of the Italian economy. This involves using a sample of companies and professional visitors attending Fiera Milano exhibitions. Information is regularly collected from the people who normally attend exhibitions in Milan: exhibiting companies, visiting companies, and consumers. As the name indicates, there are two goals: the first is to analyze the economic cycle and the second to examine the relationship of Fiera Milano facilities with the territory. The respondent sample represents each of the three targets. A total of 10,000 interviews are carried out each year, 5,000 with exhibiting companies, approx. 4,000 with visiting companies and the remainder with consumers.