Richard Winter

Richard Winter is the president of POPAI (Point of Purchase Advertising International), the only international retail marketing association.

Under his helmsmanship, POPAI has focused a great deal on analyzing consumer buying patterns, offering ideas on how to develop in-store marketing. Richard Winter was formerly the President of a division of the Marmon Group, where he was responsible for the Retail segment, with sales amounting to $750 million in North America, Europe and Asia.