Stephan Peyer has been a member of the Executive Board of the MCH Group since 1 January 2007 and in October 2013 he filled in the position as Chief Development Officer of the group, that takes in the exhibition companies in Basel, Zurich and Lausanne and several companies in the fields of "Live Marketing Solutions".
From January 2007 to October 2013 he headed the Trade Fairs and Consumer Shows for Basel, Zurich and Lausanne, with a total of 34 fairs and shows. Before joining the MCH Group, he held managerial posts at several companies in the consumer goods sector (including Unilever), in IT (including Compaq) and in the luxury goods segment (including Movado). In 2001 he co-founded the Vendbridge Growth Architects AG consultancy in Zurich, working as an independent consultant in marketing and sales until joining what is now the MCH Group.
Stephan Peyer graduated in economics from the University of St. Gallen.
Innovation grows at unbelievable speed: today our customers have plenty of instruments to communicate and evaluate performance: why should they invest on exhibitions?
Tips to face the digital challenge: increase the customer experience, rethink the process in a digital way, deliver value (and charge the customer), use market data to develop new ideas and free yourself from halls.
We need to feed our community 365 days a year, creating a content platform through live and digital solutions
Don’t believe those who offer THE digital solution: there is no “one fits all” solution for every market. We need to understand the market and and co-create, collaborate to face complexity
