Steven Rosato has been the director of BookExpo America since 2009 and has been with Reed Exhibitions for 18 years. He has organized various events, among which New York ComicCon, overseeing its launch in 2007. Rosato has launched a number of initiatives that have allowed BookExpo America to remain the main publishing exhibition in North America and one of the most important worldwide. Steven Rosato is a Business Management graduate from Eastern Connecticut State University. In 2012 Expo Magazine listed him as one of 20 Industry Elite with an innovative approach; he was appointed Industry Person of the Year by the Association of Author Representatives in 2010; he was also mentioned by the Russian government for his contribution to improved relations between Russia and the United States.