MACEF, MIART, TUTTOFOOD AND LIFT TRADEMARKS TO FIERA MILANO DETERMINED THE VALUE RANGE OF TRADEMARKS BRANCH THAT FIERA MILANO FOUNDATION WILL CONTRIBUTE TO FIERA MILANO SPA

Milan, 26 March 2008. The General Council of the Fiera Milano Foundation (“the Foundation”) and the Board of Directors of Fiera Milano SpA, which held separate meetings today, have approved contribution to Fiera Milano of the trademarks (“trademarks branch”) owned by the Foundation against a reserved share capital increase.

This follows what had already been announced to the market on 27 November 2007.

The two bodies also examined the appraisal reports prepared by their respective advisors, i.e. Studio Guatri for the Foundation and Deloitte Financial Advisory Services for Fiera Milano SpA. These reports reach a range of value for the trademarks branch that, for Foundation, goes from a minimum of € 61.3 million to a maximum of € 67.7 million, and, for Fiera Milano SpA, from € 60.7 million to € 64.9 million.

The Foundation and Fiera Milano will achieve final definition of value after issue of the asseverated report by the expert designated by the Milan Law Courts, as required by Article 2343 of the Italian Civil Code.

The company branch that will be contributed includes the trademarks owned by the Foundation that are managed by the Fiera Milano Group. Particularly important trademarks are the trademark for the MACEF exhibition (homeware products), as well as MIART in the art sector, TUTTOFOOD in the agrifood sector and LIFT in the lift field.

The transaction implements an important action of the 2007-2011 Industrial Plan as Fiera Milano’s total availability of trademarks will enable full management of the entire value chain of exhibitions, and in particular stronger focus on strategy, communication and brand management of the exhibitions, also with regard to their use on international markets.

As regards timing of the deal, it is expected that the Extraordinary Shareholders’ Meeting that will be held to approve the capital increase of Fiera Milano SpA could take place before the summer holidays, by which time it will also be possible to draw up the deed of contribution of the trademarks branch.