Milan , February 2010 - The Accademia training facility of Fondazione Fiera Milano currently provides three courses for those interested in the exhibition and events industry.

Third session of post-graduate course in marketing and events planning – specializing in exhibitions and congresses

Enrolments in the “3rd Post-graduate Course in Marketing and Events Planning – specializing in exhibitions and congresses” are open until 19 March.

The course begins in April and is divided into 540 hours of lessons and 360 hours of in-the-field training. It trains professionals in company communications and marketing on conducting marketing and competitor surveys, providing support in the development of marketing plans, planning company attendance at events for the trade, and cooperating in the staging of exhibitions, congresses and marketing events.

“Professione Buyer” Master’s Course: last places available

Also due to take off within the next few months is “Professione Buyer – Master’s Course in Innovative Buying Management”, in concert with Liuc University of Castellanza (Varese), for graduates with a degree in any discipline.

The Master’s course trains experts in the entire buying process: from analyzing trends in sectors, to assessing and selecting suppliers, and negotiating and signing contracts.

The study program includes 480 hours of lessons at LIUC in Castellanza (Varese) and 520 hours of in-the-field training. The course is also being held in association with IED (European Design Institute) and ADACI (Italian Purchasing Management Association), which certifies the main professionals in the buying sector.
The Buyer Master’s course awards credits that can be used for ADACI certification.

New sessions of the course for companies “Espositori non si nasce si diventa”(Exhibitors aren’t born, but made) slated soon.

Accademia is not only for students keen on entering the job market by refining their skills, but also provides specific training to the owners and employees of companies that exhibit at fairs or that are first-time participants.

New sessions of the “Espositori non si nasce si diventa” course, which teaches exhibiting companies how to optimize their participation through proper planning and management are slated soon.

About Fondazione Fiera Milan’s Accademia (Academy for Trade Fair Management)

Located in the heart of the Milan historic exhibition area, the Academy is a training facility dedicated to the promotion and implementation of initiatives and projects of an educational nature for the training and development of professional competence in the exhibition industry and, more generally, for the dissemination of the exhibition and business culture.

Ranking among the leading exhibition training centers in Europe, the Academy was founded in September 2002 to bring continuity and development to the industry-focused training activities, capitalizing on the experience and know-how gained by the Milan Fair in more than 80 years.

In recent years, the Academy has set the standard of excellence in exhibition-related training and culture, helping to create new professional opportunities for young people and qualified employees in a sector that has a strong demand for skilled professionals.

In meeting the demand from the exhibition sector, the Academy invests in human resources to revitalize the Italian exhibition industry and help it rise to meet the new international challenges.

Information about the courses
Accademia Fondazione Fiera Milano
Ph.: +39-024997.7158-7292 
Information for the press
Fondazione Fiera Milano
External Relations &
Ersinija Galin Ph. +39-02.4997.7278