Stimulating innovation with an Open Innovation project for the exhibition business.  

This means which new networking opportunities for business and technology – i.e. which new exhibitions – can be created to offer an economically sustainable solution for important areas such as mobility, health, education, energy and the economy, sustainable food and communication.

This is the proposal made by Fondazione Fiera Milano to the community of innovators in order to support social and economic change, intended as being new ways of working, promoting new aggregations of sectors, and new economic spin-offs to share with the surrounding area.