Our commitment to the community

The ability of a community to promote equality and social integration is an essential feature for the development of a territory.

Linked to its territory by a deep relationship of reciprocity, Fondazione Fiera Milano is willing to increasingly contribute to the well-being of its surrounding community with actions and projects that foster inclusion and reduce inequalities.

And social innovation will be one of the guiding principles of our way of doing things. Fondazione Fiera Milano supports high-impact initiatives by directly acting as director in their implementation for the benefit of the community, but also collaborates with institutions and agencies through a well-established venture philanthropy model.

The global social emergencies of recent years have further urged the foundation to go ahead along this vocational approach.

In the future, Fondazione Fiera Milano will continue to contribute to the well-being of its community by offering tools to face the social crisis, with a special focus on the weakest population groups, investing in social innovation, consolidating and developing ‘alliance’ models with the main stakeholders of the territory.

538
patients

admitted in the Fiera hospital

170
tons

of foodstuffs and personal hygiene products sent to Ukraine

4.3
milions €

€ 4.3 M disbursed to the community from 2020 to 2022

COMMUNITY SUPPORT

“Che sia festa per tutti”

 

On the occasion of Milan's patron saint, on December 7, 2023, Fondazione Fiera Milano organized together with Fondazione Progetto Arca “Che sia festa per tutti,” a day of sharing designed for fragile and struggling families, welcoming, in Hall 1 of Allianz Mico 523 people, including 213 adults and 310 children, members of fragile families who come from shelter and social housing facilities and access Progetto Arca's solidarity markets.

The guests were able to attend a performance by the students of the Music Department of the Accademia Teatro alla Scala, who performed a program featuring some of the best-known pieces from the opera repertoire. The initiative was realized thanks to the participation of important partners such as Campus Fandango Club, Esselunga, Lego, Schleich and Games Stop.

The lunch was curated by the Italian Association of Ambassadors of Taste (AdG) and Area Kitchen, which for the occasion, designed an exclusive menu for the day that was served by volunteers from Fondazione Progetto Arca, Fiera Milano and Fondazione Fiera Milano.

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New fair trade market in Milan

 

A new fair trade market has been opened in Viale Luigi Bodio 16, in Milan, to support people with financial worries. Conceived by Fondazione Progetto Arca, the initiative has been developed in collaboration by the Regional Government of Lombardy, the Municipality of Milan, JTI Italia, Osama, and Fondazione Fiera Milano.

It is a functional space where 150 families with economic problems living in the Municipio 9 neighbourhood can get free food based on their needs.

The focus is on food support, which satisfies a primary need, but it also becomes an ongoing support tool by the Arca Project or social services. The aim is not only to ‘shop’, but to protect the dignity of every person from loneliness and social exclusion, which are often inevitable consequences of poverty.

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Equine therapy

 

Fondazione Fiera designed a new covered shed in the Milan Idroscalo area, where the association “Associazione Giacche Verdi Lombardia ODV” will take care of horses seized from criminal organizations by the Milan's Antimafia Commission.

The project is part of the larger context of the Centro Polifunzionale di Emergenza (Multifunctional Emergency Centre) managed by the Protezione Civile (Civil Protection), funded by the Regional Government of Lombardy and implemented by Milan Metropolitan City, where educational and social activities will be delivered by the aforesaid association for the benefit of the community.

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Aids for refugees

 

Hub 126 is the multi-purpose emergency centre located in Via Sammartini 126, opened at the end of 2022, which was created as a social emergency centre for the first reception and assistance of refugees. Now the hub is ready to be converted into a centre for social, care, and guidance services for the homeless of the area.

The space, available by the Municipal Administration, will be managed by Fondazione Progetto Arca for 4 years, in collaboration with Fondazione Fiera Milano and the Politecnico University.

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SUPPORT FOR THE UKRAINIAN POPULATION

Aids for exhibition centres in Poland

 

A few weeks after the outbreak of the conflict, the Warsaw and Poznan expo centres were transformed into reception centres for refugees fleeing Ukraine and launched an appeal to the other European exhibition centres.

Fondazione Fiera Milano, in collaboration with Fondazione Progetto Arca, collected over 170 tons of food and personal hygiene products from various companies and entities, as well as toys and soft toys, and organized the shipment of 22 trucks.

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Support to Ukrainian soup kitchens

 

During the same period, Fondazione Progetto Arca Onlus operated two soup kitchens in Černivci and Mostyka, two Ukrainian cities located on the border with Romania and Poland, respectively. The foundation’s volunteers delivered over 3,000 meals a day to displaced people, mainly elderly, women and children.

To support these initiatives, in 2022 Fondazione Fiera Milano promoted a fundraising event with a testimonials video shot with Enrico Bertolino, Raul Cremona, Elio, Andrea Pisani, Giacomo Poretti, and Andrea Pucci, who offered their image for free.

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A RESPONSE TO THE HEALTH EMERGENCY

The hospital in the Fiera area

 

During the COVID-19 pandemic, Fondazione Fiera Milano offered its Portello pavilions 1 and 2 and the Group’s know-how for the design and set-up of Europe’s largest intensive care unit, to be managed by Milan's Policlinico hospital, with the help of 18 public and private hospitals.

The healthcare facility was funded by the generous donations of over 6,000 donors who joined the fundraising organized in collaboration with Fondazione di Comunità Milano, contributing a total of about 25.4 million euro.

Operating in three phases, from April 2020 to February 2022, the Fiera hospital treated 538 patients.

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Vaccine hubs

The commitment for the community during the pandemic also included support to the vaccination campaign. In the last months of 2020, in collaboration with the Politecnico University of Milan and EY, the Foundation ran a trial in some areas of the Fiera hospital to determine the number of vaccines needed and start a mass immunization campaign model that was subsequently also adopted in the other large hubs opened throughout Lombardy,including Palazzo delle Scintille, an ex-trade exhibition pavilion, today the property of the insurance company Generali. The hub was created thanks to a collaboration between Fondazione Fiera Milano and Assicurazioni Generali, with the contribution and participation of important private partners, such as Cisco and Moncler. In less than two years, from April 2021 to February 2023, over 2 million vaccine doses were inoculated.

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